David Rogers - The Network Is Your Customer: Five Strategies To Thrive in a Digital Age

Marketing expert David Rogers, executive director of the Center on Global Brand Leadership at Columbia Business School, examines how digital technologies — from smartphones to social networks — connect us in networks that transform our relationships to businesses and each other.

The Network Is Your Customer: Five Strategies To Thrive in a Digital Age outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives—whether you need to drive sales, enhance innovation, reduce costs, gain customer insight, or build breakthrough products and services. Because today, says Rogers, whatever your goals and whatever your business, the network is your customer.