Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? Small-business guru John Jantsch looks at what makes a successful corporate culture.
A resident of Kansas City, Jantsch is the author of Duct Tape Marketing and The Referral Engine: Teaching Your Business to Market Itself. He is a marketing consultant and speaker who specializes in working with small businesses. His blog was chosen as a favorite by Forbes.