Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
Small-business guru John Jantsch looks at what makes a successful corporate culture in a discussion of his new book The Commitment Engine: Making Work Worth It on Wednesday, October 24, 2012, at 6:30 p.m. at the Central Library, 14 W. 10th St.
The Central Library is also the home of the H&R Block Business & Career Center, which assists patrons to become successful entrepreneurs, invest wisely, find jobs and developing careers, organize personal finances, establish and sustain non-profits, and improve financial literacy.
"Have you ever encountered a business where everything felt effortless?" Jantsch asks. "The experience was perfect, and the products, people, and brand worked together gracefully. You made an odd request; it was greeted with a smile. You went to try a new feature; it was right where it should be. You walked in, sat down, and felt right at home ...
"Businesses that run so smoothly as to seem self-managed aren't normal. In fact, they are terribly counterintuitive, but terribly simple as it turns out."
By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, Jantsch has identified three foundational planks which he calls the clarity path, the culture patron, and the customer promise.
He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker.
A resident of Kansas City, Jantsch is the author of Duct Tape Marketing and The Referral Engine: Teaching Your Business to Market Itself. He is a marketing consultant and speaker who specializes in working with small business.
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Admission is free. A 6 p.m. reception precedes the event. Free parking is available in the Library District parking garage at 10th and Baltimore. RSVP online  or call 816.701.3407.