Business Source Premier database

Business Source Premier [1] provides the full text of a wide range of business publications: journals, magazines, trade publications, and newspapers. This resource also includes company and industry profiles and Strengths, Weaknesses, Opportunities, and Threats (SWOT) reports.

Research any business topic:

• Marketing
• Finance
• Industry analysis
• Accounting
• Management
• Human resources
• Company news

Access Business Source Premier for FREE with a Library card from the Kansas City Public Library.

How to Use Business Source Premier

Company Information

1. From the Basic Search screen, enter search terms, then select the Keyword radio button and click Search.
2. Narrow your results by subject and publication type.
3. Select a title in the results list to view the abstract (summary). To read the complete article, click on "PDF Full Text" or "HTML Full Text."

You may also filter search results by: company profiles, industry profiles, SWOT analysis, product reviews, and publication type. 

SWOT Analyses

These reports discuss the Strengths, Weaknesses, Opportunities, and Threats for individual companies.

1. From the Basic Search screen, enter search terms and select Search.
2. In the Filter Results By section, select SWOT Analyses.
3. Click the report title to view the abstract (summary) of the report or select PDF Full Text to view the complete report.