75th Anniversary of the Jeep - Louis DiMarco
The U.S. Army wanted something lightweight, fast, and versatile when it put out a call to auto manufacturers for an all-terrain reconnaissance vehicle at the advent of World War II. It got that and more – the Jeep, which rolled out on Armistice Day in 1940, spawned a civilian version five years later, and became the forerunner of the modern SUV.
Louis DiMarco, an associate professor in the Department of Military History at the U.S. Army Command and General Staff College at Fort Leavenworth, looks at the development, history, and legacy of the Jeep in conjunction with its 75th anniversary. Famed war correspondent Ernie Pyle marveled in 1943 that “it does everything. It goes everywhere. It's as faithful as a dog, as strong as a mule, and as agile as a goat.” The brand remains iconic today.