Most of us think that our consumer decisions; the deodorant we use, the shoes we wear, the car we drive, are based on logic and reason.  Martin Lindstrom, a highly successful consumer product marketing consultant, disagrees. 

What does Star Trek have to do with Kansas City journalist Edgar Snow, let alone Richard Nixon’s 1972 visit to the People’s Republic of China to meet with Mao Tse-Tung?

Prior to 1989’s Crimes and Misdemeanors, Woody Allen tended to be either hilarious or dour, but neither at the same time. But he achieved a precarious, breathtaking balance in Crimes...