The slogan "Heat Up, Cool Down" with the quite literal image of a gushing fire hydrant ablaze provides an exciting visual representation of the improvisational characteristic common to the jazz musical genre. According to this poster, 1983 was a "hot" year for the Kansas City Jazz Festival featuring artists Count Basie, Ella Fitzgerald, George Benson, and Oscar Peterson. Events started August 27th and concluded September 4th with concerts, birthday parties, and luncheons every day. The poster provides the ticket hotline numbers and office locations available to consult about tickets or information related to any one of the events.